What makes MAD different… 🤷🏽♀️
Hey MAD Fam
By now I am sure you are all well aware that things get done a little differently around here…
But what makes us different to your average activewear brand?
Basically at MAD our point of difference is making a difference.
So, today we wanted to break that down for you.
Make a difference to the earth…
Here at MAD, sustainability is at the forefront of what we do, it’s why we were born and it will be the reason we keep pushing, going and growing.
We don’t do things half heartedly here, which is why we are abolishing waste at every turn.
Our signature material is made up of 73% recycled PET bottles and 27% spandex. Processed through grinding, washing, melting, re-polymerising, spinning and texturising into yarn.
The activewear undergoes eco-friendly sublimation printing. This process uses heat to bring the ink and fabric together. It results in minimum wastage ensuring no dye gets into the water system.
We pack all items using biodegradable bags from Cassava that will dissolve in hot water in 5-10 minutes. Our mailers are also 100% biodegradable when composted or thrown away.
We also turn any off cuts into dog beds or scrunchies. So we really are doing all we can to protect our earth whilst also making you look cute as hell.
Find out more here.
Make a difference to our fashion industry workers…
Whatever way you spin it, something in the fashion industry has got to change.
Fast fashion is enslaving people and taking away their basic human rights. Here at MAD we have a huge focus on slow fashion, we want to promote small drops and ensure we aren’t having left over stock.
Our beautiful manufacturer from Bali embodies the values that we live and breathe. Sustainability is also at the forefront of her mind and they continuously strive to find new and inventive ways to make our pieces kind for the earth.
In terms of treating our workers right, we pay above minimum wages and allow for a reasonable work timeline so our manufacturer and her team are not under unrealistic pressures.
We ensure we are not paying per month as this does not reflect being paid for the work you do.
Our manufacturer is a part of the "I made your clothes" movement. This is a global movement powered by the Fashion Revolution Week. It’s a time when we come together as a global community to create a better fashion industry. This is a week to focus on human rights and the rights of nature. The aim is to amplify unheard voices across the fashion supply chain.
Find out more here.
Make a difference with our sales…
MAD’s mission is to put the power in our customers hands and allow them to be a part of our movement. That’s why $1 from every sale goes to the SAVE-A-DOG Scheme. If it hasn’t been obvious to you before, I’m sure it is now. At MAD we are also MAD about animals and animal rights. The thought of our little fur friends being harmed is too much for our heart to handle, so we chose a charity that aligned with our values, and gives you the opportunity to know where your money is going.
Find out more here.
Just know, when you invest in MAD, you are investing in making a difference. These differences wouldn’t be possible without you, so thank you for being on the journey with us.
Love always
Mads & Jayme xxx