What are your values? These are ours... ⚡️

Hey Mad Fam! 

Today we wanted to chat about values… 

What are your values? What is most important to you? What are the morals you base your decisions around?

For us, our business was built off 4 main values & they are the basis for everything we do within the business… Those 4 values are to be sustainable, ethical, inclusive/empowering & to encompass all elements of wellness. 

They are the pillars this brand revolves around and it is so important to us to embody each and every one in all that we do… 


Here at MAD we pride ourselves on being a sustainable and zero waste company. If you’re new around here, sustainability is the foundation of this business and the sole reason MAD was founded. We struggled to find sustainable activewear that didn’t cost an arm and a leg, so we decided to bring that option to the market. If you want to know more about how MAD is sustainable you can read our blog here


We also wanted to ensure that our pieces didn’t come at the cost of others, which is why we are proud to say we are ethical from start to finish. Our beautiful manufacturer from Bali embodies the values that we live and breathe. Sustainability is at the forefront of her mind and they continuously strive to find new and inventive ways to make our pieces kind for the earth. 

We pay above minimum wages and allow for a reasonable work timeline so our manufacturer and her team are not under unrealistic pressures. 

We ensure we are not paying per month as this does not reflect being paid for the work you do. 

Our manufacturer is a part of the "I made your clothes" movement. This is a global movement powered by the Fashion Revolution Week. It’s a time when we come together as a global community to create a better fashion industry. This is a week to focus on human rights and the rights of nature. The aim is to amplify unheard voices across the fashion supply chain. 

We are dedicated to ensuring all our products are made ethically from start to finish. So we are so proud to be a part of this movement. ⁠If you want to know more about slow fashion, you can read our blog here

Wellness (Physical & mental) 

As an activewear company health & wellness are obviously huge components! However, we didn’t want to just focus on physical health, but mental health as well! If you follow along on our socials you would know that mindset & mental health is super important to us and something a lot of our content is based around! We have a library of IGTV’s, blogs and reels with mindset hacks - so be sure to check them out! 


As a brand, inclusivity is at the forefront of our minds! We want to be a brand where any and all people can come to our community and feel seen, heard and welcomed! Our sizing ranges from XS-XXL and we are always looking to expand! We will always try to have diversity amongst the MAD community! 

We hope you’ve enjoyed learning a bit more about MAD & our values! 

Love Mads & Jayme x