The process of designing a collection from start to finish ⚪️⚫️

Hello Mad Crew 


In celebration of our much loved ‘Dalmatian Collection’ going live, we thought we would walk you through our design process from start to finish. 

We get a lot of questions about how the pieces go from concept to product so today we are spilling the beans and telling you all about the journey! 

So, let’s start at the beginning… 

First things first, we create a mood board with inspiration pictures, colours, styles, vibes and trends (this is just inspiration, all designs are completely original but it just helps us both be across what vibe we are going for for the collection).

The main thing we are wanting to work out through the mood boards is the colours and the theme. As each collection has a theme, we need to ensure all pieces work well together and can be mixed and matched so you all have lots of options for styling each piece. 

We then get clear on what style we want, whether it be a v line waste, a thick strap, super supportive crops etc! We want to optimise each style so they are supportive, stay put in the gym and of course look good at the same time! A lot of care and thought goes into this step so that we can bring you the best possible product. 

We then get clear on what pattern or colour we want! This is a process of designing the pattern or choosing pantone colours! We can go through lots of different pantone colours until we find the perfect one! 

So now we have the design, pattern/colour and theme for our collection, it’s time to send them off to our graphic designer and get them made into a tech pack. This is just so we can send them off to our manufacturer and she can make patterns for them to make them into your much loved activewear! 

This is then sent off to our manufacturer and the actual making of the pieces begins! Our manufacturer makes samples and sends them over for us to test, try and critique! It can take a few goes before we get it perfect, but it’s all worth it in the end when we nail the pieces! 

Our adjustments range from logo placement, colour changes, pattern changes, sizing changes, length changes, functionality changes (the list goes on)! It really is a process to make the piece perfect, but when you hit the nail on the head it is SO exciting! 

The process involves trying them on, testing them in the gym, testing if they are sweat and odour proof, testing the durability of them after they have been washed etc. 

Once we have perfected the pieces, our manufacturer begins to make the bulk order! The process of marketing and building out our campaign comes next (we will do another blog dedicated to this). 

We then receive the bulk order and they are hand packed and delivered to our MAD community! 

Please let us know if you enjoyed hearing this side of the business, let us know if you want to know anything else! 

Love always 

Mads & Jayme xx