How MAD is sustainable... ♻️


Hello MAD Crew 

Today we wanted to chat about sustainability & how MAD is working hard to be a sustainable business. 

We know a lot of people are curious about our processes in place so we wanted to give you all a little intel into life at MAD. 

Firstly let’s start off with the star of the show…

Our beautiful pieces 

By now I am sure you are aware that all of our activewear is made from recycled plastic bottles & recycled polyester. 

We wanted to create activewear that is not only comfortable, easy on the eye and squat proof BUT that is making a difference to the world each time a purchase is made. 

We searched high and low to find a manufacturer that aligns with our values and we have. 

We have a zero waste policy when it comes to MAD, which means the off cuts of our pieces are turned into scrunchies or dog beds. 

Our t-shirts and crewnecks are made from organic bamboo and died with olives (yes OLIVES). 

So the whole process truly is a sustainable and ethical one. 

Our packaging 

When it comes to packaging there can be so much waste and unused products, which is why at MAD we strive to find a sustainable solution for all of our packaging. 

Our pieces are packed into a cassava bag. Cassava bags are degradable, you can put them under water and they break down OR you can plant them and they will grow a cassava plant. 

They are then packed into a reusable MAD bag, these can be used to carry items in or to wash your garments in (we recommend using these for your garments as it protects the quality of them). 

They are also packed with a complimentary scrunchie made from the off cuts of our jumpers & a vegan recipe printed on recycled paper. All our product tags, thank you cards and business cards are all recycled paper as well. 

Our transport is through Sendle; a fully carbon neutral delivery. This means our carbon footprint is dramatically decreased. 

They are then packaged into a 100% compostable mailer. 

This means no plastic, no waste and no damage to our earth. 

These are just a few of the ways we are sustainable at MAD. 

When you shop with us you are saving damage to the earth, so thank you. 

Shop our sustainable range here

Love always 

The MAD team x